PUBLIC RELATIONS
March 2012

Our original property opened on April 18, 2001. Since that time we have continually made improvements with our first major remodel completed in December 2007, resulting in the expansion of our property from approximately 43,000 sq. ft. to over 115,000 sq. ft. In December 2008, we completed a 7000 sq. ft. expansion of our non-smoking casino resulting in a full service non-smoking gaming option for our guests.....

February 21, 2012

An all-you-can-eat buffet advertising flap between a North County Indian gaming tribe and an East County one has ended with the lobster claw crushing the snow crab. The Viejas Band of Mission Indians in December agreed to stop advertising its all you-can-eat snow crab buffet using a "Pinch Yourself" campaign after the tribe that operates the Valley View Casino filed a federal lawsuit arguing the crab promotion was a direct rip-off of its all-you-can-eat lobster buffet campaign created years earlier............

February 6, 2012

Joe Navarro leads a visitor over the gaming floor of Valley View Casino, past clanging, blinking slot machines, and talks about how crowds move. Three million people flowed through this North San Diego County venue in 2011. Navarro, CEO of the San Pasqual Casino Development Group Inc., which runs the place, is a retired San Diego Police Department officer, and points out details with a policeman's eye for crowd control and security...........

March 4, 2011

Stanley Czapiewski and his wife Sabrina of Escondido, California, were up late the evening of Wednesday, March 2nd, enjoying an overnight stay at Valley View Casino & Hotel Sabrina was tired and decided to head up to the room to go to sleep, but Stanley just wasn't ready to call it quits just yet—so he decided to try a few spins on one of his favorite games, the African Diamond slot machine............

November 19, 2010

More than three years after conceiving a plan to build a boutique hotel catering to its gamblers, the Valley View Casino on Friday opened its new 108-room hotel to the public..........

November 4, 2010

Valley View Casino & Hotel near Valley Center unveiled a pile of $100 bills near the front entrance of their casino Thursday...........

October 12, 2010

The hotel and casino located in the North County reached a multi-year agreement with AEG Global Partnerships, the firm that manages the arena. The deal was approved by the San Diego City Council on Tuesday and will take effect on Nov. 1.........

December 12, 2009

Valley View Casino this week pinned down $35 million in bond financing for its new 108-room hotel under construction in Valley Center. The financing was the final piece needed to complete the $72 million project, of which 60 percent is being self-funded by the San Pasqual Band of Mission Indians, the casino owners. The hotel is expected to open in 2011........

December 2009

Valley View Casino, along with general contractor Swinerton Builders, recently celebrated the topping off of its hotel project, an important mile-stone in the construction of the casino's luxury boutique hotel scheduled to open in early 2011. "Topping off' is a term used by general contractors to indicate the last concrete pour of the top deck and represents a huge milestone in the project schedule......

October 2009

Already well known for being Southern California's "Luckiest Casino" and the home to San Diego's best buffet, Certified Loose slots and the Colossal Coin jackpot, Valley View Casino can now make another claim to fame: its 2,000 slot machines will soon all be Las Vegas-style. Already the favorite among the local casinos, Valley View Casino will soon add 428 Class iii slot machines to its innovative slot floor, making the gaming experience at San Diego's best casino that much more distinct.......

October 22, 2008

Valley View Casino held a groundbreaking Monday for its Four Diamond all-suite casino—scheduled to open in early 2010.....

April 2008

Valley View Casino will enter into the San Diego live music scene in a big way when its new outdoor concerts debut on April 11....

February 26, 2008

You won't be able to pay to stay at the 161-room hotel the Valley View Casino plans to build this year. All the rooms in the 12-story, $85 million building would be reserved as perks for the casino's biggest gamblers. Giving away hotel rooms to high rollers is an old idea, but experts couldn't think of another hotel that has taken it as far Valley View Casino is proposing....

June 2007

Valley View Casino recently announced the opening dates of its elegant new steakhouse. Valley View will open the doors to its Black&Blue steakhouse on June 1. Chef James Montejano, formerly of Cafe Japengo in La Jolla and restaurant manager Adam Saks, most recently from San Diego's Red Pearl Kitchen will oversee the grand opening....

April 13, 2007

Valley View Casino opened the first phase of its all-new casino this morning and marked the event with a ribbon-cutting ceremony hosted by casino development leaders. The ceremony also included the unveiling of original cast bronze sculptures "Three Generations" by artist Johnny Bear Contreras, a tribal member of the San Pasqual Band of Mission Indians....

March 31, 2007

Valley View Casino opened its new 7,500 square feet non-smoking casino addition on March 2, 2007. The fully enclosed smoke-free space added an additional 350 new slot machines and a full bar. Valley View plans to add additional space as part of its $114 million expansion project that will more than double the size of the San Diego county casino, located in Valley Center, Calif....

November 23, 2006

The 1,200-space parking structure is part of a $114 million casino expansion that will include more gabling space, restaurants and other amenities. Officials said they expect to complete the expansion project by Oct. 2007....

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